Monday Morning Marketing Edition 7 | What happend to the mkting postings on mondays...i read them -=)

Disclaimer: For many of the readers of this blog, you probably noticed that my Monday Morning Marketing post vanished out of thin air. With the busy life I live, I just couldn't seem to write the column and everything else I wrote about. It was also due to the fact that I didn't really know if anyone was reading it.  In other words, if no one was reading it, no one would miss it. It's kind of like the tree falling in the woods kind of ordeal.

I'm all about managing expectations. I will only post on this blog on Monday's for my column. If you're looking for other randomness, you're probably not going to get it here, unless it's important. :)

This week's column is about short texting.

I decided to write another Marketing post because of a short text I received from an old friend and it read "What happend to the mkting postings on mondays...i read them -=)".

Normally I frown upon people who don't take the time to use their spell checker or simply can't spell,but when you short text people, I think it is an exception. The problem is determining who to short text and in what situations. You never know when a person will forward your email to someone and the roaming eye balls that will be reading it. I can count numerous times when I had to forward messages that were short texted and I ended up having to edit them so they looked presentable.

I really only have two rules about short texting:

1) Short texting between friends is appropriate.
2) In a non-friend environment, if you don't expect a message back in short-text format, don't  short-text the person.

I would also like to mention that short texting would make for a good advertising campaign as long as it's not over used. If you implement a good sequence of short text words it can become pretty viral. Think of a new lexicon in short text for your company and if it's catchy enough, who knows what people will do with it.

Hopefully I will find enough time to write another post. See you next Monday.

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