Monday Morning Marketing Edition 9 | Everybody has their favourite song | What is your brands song?
Everybody has their favourite song; sang in a specific way.
One of my favourite songs is by Boyz II men entitled End of the road. I like it in Acappella, here is the video:
In addition to melodies,tones, and vibrant acapella's, people are attracted to soothing sounds that please the soul. The next time you want to use sounds to promote your business, think of something that resonates well with your target market and is memorable enough to let them remember that the popular song they like has now been associated to your company.
If you had to pick a song that best describes your company/brand, what would you pick?
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One of my favorite songs. One of the best uses of songs in advertising, I think was the "Always Coca Cola" song that was popular in the late 1990s. I still remember every word.
Posted by: Sameer Vasta | May 11, 2008 at 05:43 PM
I'm a fan of the Justin Timberlake McDonald's theme song "I'm luvin it". Ever since that commercial I am an avid J.T. fan
Posted by: Roland Eck | May 13, 2008 at 09:23 PM