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May 08, 2008

Monday Morning Marketing Edition 8 | Is Corporate Lingo really necessary? | I don't buy it, I don't like it, wait maybe I do

This post is inspired by my experience in working in the Corporate world.

There seems to be an expectation of using certain types of words at certain times. You will see the corporate jargon tossed around like fruitcake on Christmas day.

Here are some common words and phrases that are used in the work place:

1. "expectation"
2. "perspective" <---I hate this one incredibly,
3. I need to to “champion” this (spearhead)
4. It’s great to finally “touch base” with you
5. I’d like to revise an “addendum” to that piece
6. Align with our strategic imperatives.
7. That's a question for...

You can argue that using these words are a result of great communication skills, and I  can agree to that.  I guess I'm saying that too much of something can be bad. Try to mix it up and say different words, synonyms can be peoples best friends.

You don't want to be labelled as the person who has a limited vocabulary and you don't want to be labelled as predictable.  I find myself backed into a corner sometimes and utter words that are overused. We are all guilty of it. Learn some new words. It never hurt anyone.

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yeah most of that is really irritating! at times its the way to talk like if you have to deal with a client (thats pretty much it) or whatever just be yourself, if thats how someone communicates all the time it just shows they have no personality

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  • My name is Chris Ragobeer and I am the a blogger that resides in Toronto, Ontario. As you can imagine, I am heavily passionate about the Marketing and Technology industries.
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