SES Toronto 2008 Day 1 - Universal & Blended Search

Moderator
Mike Grehan, Global KDM Officer, Acronym Media

Speakers
Mitch Joel, President, Twist Image
Dustin Rideout, Account Director, Digital Strategist, Wunderman
Andy Renieris, Head of Search, Yahoo! Canada Search

Speaker #1 - Mitch Joel
Optimized web pages in 1995. This is when people first began looking at optimization as a technique to get better results. Only a few websites being crawled, so there were not alot of tactics being executed.
1998 Network Theory - Linkage Data

Reality Check
20% of searches each day are totally new searches.

Content vs. Communication
47% vs. 33% communication
There has been and always will be potential to optimize things.

1) Web site owners job is to understand how the search engine works -> trust and relevancy.
Opportunity : to be all over the place

What is content?
Text, tags, images, audio, video, news, press releases, thoughts, social.

Speaker #2 - Dustin Rideout

3 key points

1) The environment is changing : people are viewing content differently
2) CRM = Consumers really manage
3) It all starts with the consumer social actions mimics search

Speaker #3 - Andy Renieris

How to optimize for Yahoo engine Focus group takeaway?

3 types of mediums to be involved with : social networks, social media, and social search. These are the hot new trends currently.

Try out wikia search by Jimmy Wales.

1) Yahoo vs. Google presentation Blended search

2) Talks about Search Monkey as new product that Yahoo has launched for brands to differentiate themselves. A link to visit to start working with Search Monkey: developer.yahoo.com