SES Toronto 2008 Day 1 : Beyond Linkbait - Getting Authoritative Online Mentions

Panel Discussion: Beyond Linkbait - Getting Authoritative Online Mentions

Moderator
Andrew Goodman, SES Toronto Co-Chair & Principal, Page Zero Media

Speakers
Greg Jarboe, President and Co-Founder, SEO-PR
Joe Thornley, Chairman and CEO, Thornley Fallis Communications and 76design
Jim Hedger, SEO Consultant, Metamend Search Engine Marketing

Greg Jarboe
He started off with a simple insight:
Fool people once, can't fool them again. Don't try the same tactics of link baiting over and over again.

If linkbait tactics worked last year, can they be as effective this year?

He went into detail of Harlequin example statistics on influential bloggers , blog posts,  and inbound links.
Do things differently second time. Improve on what worked and be creative. People notice the same thing over and over again. It won't work as effective as before.

Joe Thornley
Results Through Niche, Community and Content

Involving yourself in the discussion, he's a blogger and uses Twitter to as a tool to engage with people.

Outreach best practices
1) Do not buy lists - a conventional web 1.0 thing to do to create artificial links for a person.
2) Use the method of their choice - go where they are going to involve yourself with that discussion
3) Get to know them, and who they are as a customer.
4) Offer something without a request

Be patient and giving. If you need quick results, you've waited too long.

Jim Hedger
In reality, it's simply hard work to build out links.

Being of Good Value
1) Get involved in conversations
2) The internet is a conversational medium, use it to your advantage
3) Create informative content - you will create a healthy following of readers

Insights about your industry
Offer your own techniques, tactics and forecasts

Do nice things
Acts of kindness go a long way in this community [This is a pont that people often forget. This should be in business books in my opinion]

Comments

[Potential resident]

Hi,

I am going to "land" in Toronto next week. I will only be spending 2 full days there and want to make the most of it. I would like to pursue 2 possibilities: 1. Visiting a potential new employer or 2. Promote my new book. For option 1. I am electrical & computer engineer with 10 years of experience 2. I just published my 2nd book of poems. For either option I need some leads. Anyone out there with suggestions?

I look forward to hearing your ideas.

Thanks.