SES Toronto 2008 Day 2 : Web 2.0 & Search Engines
Moderator:
- Kevin Ryan, VP, Global Content Director, Search Engine Strategies and Search Engine Watch
Speakers:
- Chris "Silver" Smith, Lead Strategist, Netconcepts
- Ambles Kwok, Yahoo! Canada Senior Manager of Engineering, Yahoo!
Tagging and social tagging are hot buzzwords that make up the web 2.0 arena. The ability to distribute and share photos with friends and people around you raises awareness and increases traffic through image search.
He then goes into analysis of ranking and listings between in blended and universal search.
Using Widgets/Gadgets for distribution is an ongoing and hot trend. Some examples are to use Yahoo or Google Widgets.
Is Yahoo! Search Monkey web 2.0?
Experimental - the census is that it's not.
Currently not showing up by default and is a neat way of differentiating yourself from competitors.
Web 2.0 and Search Engines by Ambles Kwok
SEO enables a website owner to drive traffic to a site, LOTS of traffic.
Give context to the information to users becomes 3 dimensional versus 2 dimension.
Search Monkey
Yahoo's Search Monkey as an example to differentiate yourself.
Search monkey = branded search
Shows search monkey examples
What does all of this mean?
Action item : give meaning to the data you
Context is king!
Keywords, URL, & links are SEO 1.0
Structured pages are SEO 2.0
Semantic Web is NOW! Adopt it NOW!
Think outside the browser
Define your own heatmap
Unfortunately, I can't share my slides to the general public. If anyone wish to have a copy of my strapped down slides, please "follow me" @ http://twitter.com/ambles
Posted by: Ambles | June 19, 2008 at 12:34 PM